Line 'em Up

1998 - Present

Line 'em Up is another extremely innovative and fun pricing game introduced in the '90s. A car and three other prizes, two three-digit and one two-digit, are shown. The first and last numbers of the car are given on the board. The middle three digits are up for the contestant to figure out, using the prices of the smaller items. One three-digit prize is used to find the second digit of the car, the other three-digit prize is used to find the fourth digit of the car. The two-digit prize is used to find the third digit of the car. One of the digits in each of these smaller prizes corresponds to a digit in the car. The contestant must "line up" the prices of the smaller items so that the car price reads down the center. If the contestant does this the first time around, s/he wins the car and the smaller prizes. If not, the contestant is told how many of the digits s/he has "lined up" correctly (but not which ones) and is given one opportunity to make changes. If the contestant gets it right the second time around, s/he wins everything; if not, s/he loses it all.

Line 'em Up harkens back to Switcheroo but is played much more often. The game's board is extremely cool and the game is made complete with a huge Magic #-esque price tag that the models reveal for the price of the car.

The odds of winning this game are 17:1, but a surprising number of contestants have won it, many on the first try! Smart contestants use a version of the patented "Cover Up Strategy." In this case, it behooves you to intentionally miss the second digit on the first guess. That way, after you hear how many you got right the first time around, you will know not to count that one. If you hear that you got two digits right, and you know you flubbed the second digit intentionally, all you have to do is correct the second one and the game is yours!

It's a new car! And three small prizes!
It's the premiere of Line 'em Up. Note the super cool board! These are the prices of the three small prizes. Their prices will be used to find the missing digits of the car.
She's lined up a price of $15,420. Is that right? Wow! It is! She won on the first attempt!
The giant price tag confirms it! Here's a Line 'em Up loss from 1998. On her first attempt she got one digit right.
Here's her second attempt... ...but she missed the last digit!