1972 (retired)
Undoubtedly the most difficult game ever played, Bullseye I was one of the first five original pricing games on TPiR...and the first to be retired as well. A contestant was shown a large prize (a car or a boat) and was forced to guess the retail prices EXACTLY to the dollar. The contestant had seven chances, and after each guess, Bob would tell him/her whether his/her bid was higher or lower. After a few games were played with heartbreaking losses, subsequent unfortunate contestants were given a range (i.e., $3000-$3500) with which to limit their bids, but it still wasn't enough. To add insult to injury, the contestants had no way to remember their earlier bids, so several contestants wound up wasting valuable chances by bidding the same price twice. This game was not won once!
The game was briefly tried as "2-Player Bullseye I," which was almost as depressing of a failure. The game was later retooled as the Clock Game, one of Price is Right's most classic games. The game currently known as Bullseye is an unrelated Pricing Game involving grocery products.
The names above are in quotation marks because this game was officially unnamed. The names above are what current TPiR fans use to refer to this monstrosity.
Set changes: The numbers in the white arrow ticked down the number of guesses the contestant had remaining...the white on white motif was hard to read, so blue was added to make the numbers easier to read. It certainly didn't make the game easier to play, however!
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| She's all smiles now, but wait 'til she hears that she has to guess the price of the car exactly right! | She's come pretty close on her first bid, but it won't be enough. |
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| Ah! That blue makes the readout so much easier to read. Too bad you're not going to win that car! | Oh no! You missed it by just one dollar! C'mon Bob--can't you give her the car anyway? No one ever got closer than this! |